Impact Campaign · Literacy Through Entertainment · Anthem Film

When you read what you hear, you read every day.

Created for the Billion Readers (BIRD) initiative, this anthem film brings the heart of a revolutionary literacy movement to life — through music, emotion, and lived moments. Told through the everyday lens of Indian households, the story reveals the quiet transformation that Same Language Subtitling (SLS) can spark: women reading, families understanding, communities growing.

From shame to pride, confusion to confidence, the film captures the turning point when subtitles become stepping stones.