Soulful · Intimate · Musical

In an evocative blend of live music, culture, and storytelling, Jack Daniel’s brought acclaimed British singer-songwriter Ben Howard to India for a series of unforgettable performances. This aftermovie captures the soulful energy and emotional depth of the tour — from intimate acoustic moments to the raw electricity of live concerts.

Filmed against the diverse and vibrant landscapes of India, the piece reflects the deep connection between artist and audience. The visuals pair Ben Howard’s heartfelt sound with candid behind-the-scenes glimpses, offering fans an immersive look into the spirit of the tour.

The collaboration between Jack Daniel’s and Ben Howard celebrates the timeless pairing of music and moments, proving that great artistry transcends borders and leaves lasting memories wherever it travels.

Directed By - Ali Balsania